Blogger: Janet Kobobel Grant
If you don’t “get” Twitter or aren’t seeing the results you’d like from it, this blog is for you.
As tweets stream down my Twitter home page, I often see entries like these:
“I posted a new photo on Facebook” followed by a link.
“I wrote a new blog post” followed by a link.
Because they’re not enticing, right? Especially if I don’t know the person. (Twitter, by the way, recently made the decision to populate our feeds with tweets they think we’ll like, even if we never indicated we wanted to follow that person; so lots of strangers’ tweets now appear.)
Regarding the announcement that a new photo is up on FB, I would hope the tweeter’s photo is worth my traipsing over to FB to check it out. If so, why not woo me to click on the link?
Here’s a photo tweet announcement whose job it is to get you to click over to the article:
If you know you want to develop an online brand, but you haven’t figured out how to crack that nut, then Steve’s blog is for you.
How can you avoid Twitter Abuse and instead use it effectively?
1. Figure out what you want Twitter to do for you.
–Drive people to your blog?
–Get folks to view your Pinterest boards?
–Connect with readers and show a personal side?
–Announce news (new publishing contract, cover reveal, digital book on sale for a limited time)?
–Locate and connect with followers who are interested in the topic(s) you write about?
–All of the above?
If you know what you want to achieve, it enables you to create a strategy as to what to post and whom to follow. By the way, whomever you follow might well follow you; it’s a great way to build your own Twitter following.
2. Be interesting.
You’re unlikely to connect with everyone who sees your tweets, but make sure you’re interesting to the people you want to connect with.
One of my favorite tweeters is Maureen Johnson because her personality shines through on each tweet. I’m not likely to enjoy her books, which are YA general market, but I like Maureen–and feel as though I know her. 108,000 people who also follow her feel the same way.
Quotes often work well on Twitter and suggest you’re well-read and interesting.
This tweet just popped up on my feed, for example:
“I write because there is a voice within me that will not be still.” ― Sylvia Plath
Think about what would be interesting for others to read before you tweet. If you’d be bored reading a particular tweet, most likely your followers would too.
3. Be informative.
By retweeting links to articles you’ve read that you think your readers would appreciate as well, you keep your followers on the lookout for your next tweet.
Publishers Weekly is sharing a news item with us right now:
Toni Morrison Papers Will Go to Princeton | NYT pwne.ws/1vyfAmR
4. Use hashtags to connect into a conversation.
Sometimes we can join an ongoing conversation by using a trending hashtag, or we can locate people who are talking about the same subject we are.
I’ve discovered nothing is as fun as watching a TV program like The Voice or an awards show like the Oscars and read the streaming commentary on Twitter. You can find the conversation by searchng for a specific hashtag. Sporting events work the same way.
5. Test what works for you on Twitter.
Twitter has just created amazing analytics that allow you to see which of your tweets are working best, what topics your followers are interested in, and so much more. You don’t need to guess about what to tweet; your followers are telling you. The analytics offer a treasure trove of insights, and they are very easy to understand. You can read more about them and how they work here: http://blog.bufferapp.com/twitter-analytics?utm_source=feedburner&utm_medium=feed&
Do you “get” Twitter? What’s your go-to social network? What do you like about it? What do you wish were different?
How to “get” Twitter. Click to tweet.
Twitter Abuse and how to avoid it. Click to tweet.
How to make your tweets retweetable. Click to tweet.