Blogger: Rachel Kent
Location: Books & Such Main Office, Santa Rosa, Calif.
After Publication: Promotion
Once a book has released, the author is thrown into a world of promotion. The author is bombarded with blog tours, radio interviews, book reviewers and influencer lists. He or she is invited to bookstores and libraries to make author appearances and to sign copies of the book.(Often thanks to the publisher’s publicist.) The entire experience becomes a happy blur as the author moves forward with acquiring sales for the newly printed baby.
But then, let’s say the author went to a new publisher for his second book. Now that publisher would like a list of contacts from the previous book’s publicity. The author panics and must spend an entire day in bed before he or she can find the courage and energy to seek out the contact information for each appearance, interview or review. The author will, of course, miss some very important blogs, reviewers and interviewers because memory just isn’t good enough.
The moral of this story is to keep track of ALL of your publicity. Make a list of radio stations and be sure to include the program you appeared on, the name of the interviewer, and the phone number of the station’s contact person. Keep a list of bloggers who reviewed your book. Keep track of people on Amazon.com, Christianbook.com, goodreads.com, and other book review sites who really seemed to “get” your writing, and put those email addresses into your publicity file. Some reviewers don’t post contact information, but many of them do.
If a local newspaper did an article on you when your first book released, keep that journalist’s name and contact information.
You probably also turned in an influencer list for Book 1; file it so all you need to do for Book 2 is update it. This will save you a big chunk of time.
Make note of all author appearances you make and keep track of book clubs you’ve been in contact with. See if you can arrange to do for Book 2 what you did for Book 1–plus additional publicity.
And maintain a list of possibilities for promotion. If you’re interested in a certain radio station or library, keep those in a list and contact them to try to expand your promotion as your book list grows. The more you grow your promotion list, the more books you’ll sell! 🙂