Blogger: Wendy Lawton
Don’t Believe Everything You Hear
Part 2 of 3
So. . . you do have a compelling website, right? One that changes often and stays fresh? Have you decided to incorporate an online store? And you are …
How Successful Are You at Connecting with Your Reader?
Blogger: Janet Kobobel Grant
Why You Must Make It Personal
Part 1 of 2
Last week, Rachelle did a three-part series on what writers, publishers and agents can learn from Kodak’s failure to stay out of bankruptcy. One of her …
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Let’s Put the C Back in CBA: Refocusing on Ministry
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
“Jesus came and told his disciples, ‘I have been given all authority in heaven and on earth. Therefore, go and make disciples of all the nations, baptizing …
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Qwikster, Twitter and You
Blogger: Rachel Kent
Location: Books & Such main office; Santa Rosa, Calif.
I bet most of you have heard about the Qwikster twitter news as well:
http://finance.yahoo.com/news/Sorry-Netflix-Since-You-Dont-siliconalley-407710489.html?x=0&.v=3
Perhaps it has has been updated by now, I haven’t researched it yet …
So What’s an Author To Do?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
We’ve spent four/fifths of the week talking about the frustrations inherent in self-marketing our books–from the fact that we can’t just turn it over to the experts to the …
What’s Not Working?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
I am not a marketing expert (nor do I play one on TV) but I’ve always found the art and science of marketing and publicity fascinating. We all know …
Views & News: Twitter Talk
Blogger: Mary Keeley
Location: Books & Such Illinois Office
Twitter has approximately 20 million loyal users. The number of drive-bys, so to speak, is diminishing. In response, Twitter is repositioning itself as distinct from Facebook and the others. Almost a …
What Does It Mean When an Agent Informally Communicates with Me?
Blogger: Wendy Lawton
Location: Traveling home from the Pacific Northwest
Disclaimer: These observations are based largely on my own practices and those I’ve observed from the many agents I know and admire. But each agent is different (just like each
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How an Agent Can Kill Your Career: Death by a Thousand Cuts
Blogger: Janet Kobobel Grant
Location: Winging my way to Atlanta for the International Christian Retailers Show
Agents seldom kill careers in blatant ways, with witnesses watching while the deed is committed before their very eyes. Writing deaths usually are slow …
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What’s So Great About: YOU in Your Marketing Plan
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
In my grandparents’ day, news and information passed efficiently in “over the fence” conversations with a neighbor, in local groups, or at church. This contributed to a strong sense of …