Blogger: Mary Keeley
The subject of author brand brings up guttural sounds of anxiety from many writers. Why? Because they are new in their career and haven’t yet put their finger on what their unique author characteristics are. Or, because …
social networking
Is Your Online Presence Ready for Scrutiny?
Blogger: Mary Keeley
Once the Labor Day holiday is behind us, life settles back to a normal routine for many of us. Autumn months are conducive to spending time finishing proposals and preparing them for submission. But wait. You have …
Playing Around the Edges
Blogger: Wendy Lawton
A few years back I blogged about a comment from a frustrated editor. The warning bears repeating. The editor, speaking about a writer we knew, said, “I just wish he would spend less time networking—Twittering and Facebooking— …
Surround Yourself with Motivation
Blogger: Mary Keeley
The view out my office window yesterday morning was spectacular. Just the right amount of pure white snow had fallen. But what took my breath away were the trees. They had been clothed in crystal white ice …
3 Tips to Enhance Your Marketing Efforts
Blogger: Mary Keeley
With so much competition for readers and still only 24 hours in a day, writers have to find ways to maximize their efforts to increase their name recognition and their book’s discoverability. I’m going to give you …
Exploring Your Social Media Persona
Blogger: Wendy Lawton
I’ve always enjoyed personality assessments. I’ve taken the Myers-Briggs Indicator®, the StrengthsFinder 2.0, and Florence Littauer’s Personality Plus assessment. I’ve tried a number of tests that helped highlight my spiritual gifts. I’m sure there are …
Book Giveaways Reap Sales
Blogger: Mary Keeley
It seems counter-productive that giving your book away results in increased sales. I was unconvinced until I saw hard cold data. The trend continues for both traditionally and self-published books. The secret is to be strategic about …
2 FAQs about the Road to Publication
Blogger: Mary Keeley
Publishing is a complex business, and there is no end to the questions that arise along a writer’s career journey. Many of those I’m asked fall into two categories.
Why is involvement in social media so important? …
How Authors Can Effectively Use Goodreads
Blogger: Rachelle Gardner
Series: Non-Scary Social Networking
The social networks just keep coming! Yesterday we talked about Pinterest, and today we’re focusing on Goodreads. Over on rachellegardner.com I gave an introduction to what the site is all about, and …
Workarounds– Here, There and Everywhere
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office
Problem: Catching the attention of an agent and getting him to ask for a proposal or manuscript.
Traditional Solution: Write a smashing query letter, send it to multiple agents and …