Blogger: Wendy Lawton
Location: Books & Such Central Valley Office
Problem: Catching the attention of an agent and getting him to ask for a proposal or manuscript.
Traditional Solution: Write a smashing query letter, send it to multiple agents and hold your breath.
Workaround:Rather than send an anonymous query letter you can send a query that comes from a very familiar name. How? By interacting with your target agent online. When readers comment on our blogs or befriend us on Facebook or retweet our tweets we can’t help but remember those names. Each time you leave your name, you are leaving a positive brand impression, so to speak. The more positive brand impressions the memorable you’ll be. (If you’d like to read more about branding, I suggest this article by Dennis Hahn.
Many writers wonder if social networking works. If you are personable, helpful and regular, your name is getting out there. And name recognition is the antidote to being anonymous. As a writer seeking representation, make sure you use your full name– the same way it would come to an agent with a query. It’s just one more way of becoming unforgettable.
I hope this week’s workarounds have helped you see that for every front-door approach there are no end of creative entrances to get in the door. The important thing is to be natural and winsome. Pushy or insistent is even worse face-to-face or if we are on a first-name basis.
Your turn: Let’s hear your workarounds. Be creative. How can you avoid the anonymous slush pile?