Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Soggy and 60s
For the past few weeks, I’ve enjoyed the spirited discussion on branding, and I hope you have as well. While there will probably never be a consensus …
publicity
MARKETING MATTERS: More Blogging About Branding
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Another Blue Norther due this afternoon
I’ve enjoyed reading all the responses to my question about branding. As I wrote last week, the consensus is there’s really no consensus. …
MARKETING MATTERS: ACFW Wrap-Up
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: A chilly 68 degrees!
Last week I joined 500+ others at the annual American Christian Fiction Writers conference in Denver. Those who were there know what a worthwhile event …
MARKETING MATTERS: Conference Publicity 101
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Next week Christian novelists will converge on Denver for the American Christian Fiction Writers annual conference. While this meeting of the authors will be part-business and part-pleasure for most, there …
MARKETING MATTERS: The Words of Their Mouths
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Cold front brought the high temp down to 91…brrr!
Word of mouth is still the most effective way to reach readers. If you haven’t read Tribes, I suggest …
MARKETING MATTERS: How High Do You Bounce?
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Typical Texas sun/rain/sun
“Success is not how high you reach; success is how high you bounce when you hit the bottom.” General Patton
Have you had to bounce yet? …
MARKETING MATTERS: Freebies, Promos, and Giveaways–Oh, My!
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Warm and Steamy!
Freebies, promos, and giveaways! The buzz on writers’ loops abounds with ideas for promotional items and makes it seem as though any author who hasn’t paid to …
MARKETING MATTERS: Freebies, Promos, and Giveaways–Oh, My!Read More
MARKETING MATTERS: Beach Reads
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Hot!
It is HOT in Texas! Even as I type this, which is well past time when the temperatures should be tolerable, it is still too steamy to enjoy …
MARKETING MATTERS: Cover Flats
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Texas summer…what can I say?
I’m moving soon. It’s one of those cross-town moves where, on first blush, I should be able to accomplish the feat without a major …
MARKETING MATTERS: Tackling Twenty Questions About the Author, Part 2
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Still 100 degrees, but it’s finally raining— at least a little!
For those of you whose books are on the shelves, you know what filling out an author questionnaire …
MARKETING MATTERS: Tackling Twenty Questions About the Author, Part 2Read More