On my last post, I wrote about how one of the best ways to build your platform is to concentrate on one social media space and learn it well. In 2020 and 2021, that platform for me is Instagram. …
platform
Carving Up Your Popular Content to Reach and Satisfy Your Audience
Right now, imagine your popular podcast episodes, blog posts or keynote messages as a delicious, juicy turkey sitting in the middle of the table at Thanksgiving dinner. Like that turkey, developing your podcast, blog or keynote required a lot of …
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Platform: Staying Positive and Productive as You Build Your Audience!
“I’d love to hear from you once your platform reaches the level that traditional publishers are looking for.”
That’s so frustrating, isn’t it? You’ve crafted a great book proposal and your critique group assures you that your writing is strong. …
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Surviving the Threat of Social Media Nuclear Meltdown
“Duck and Cover.”
This was the name of a 1950’s animated movie featuring “Bert the Turtle” and he taught American school-age children how to respond to a nuclear bomb attack. Bert the Turtle taught the kids to drop to …
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Write-to-Video: 10 Ideas & Solutions to Create Captivating Video Content For Your Audience
A few weeks ago, I decided to record a video of myself making a potato, corn and poblano pepper chowder. I channeled my inner-Millennial and sourced the recipe ingredients from my local farmers market. I roasted those poblanos and let …
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Marketing and Madness
blogger: Cynthia Ruchti
Marketing or madness? They don’t have to be synonymous.
Did I ever tell you about the high-pressure fudge salesman who accosted my daughter and me with marketing gone mad? One would not think high-pressure and fudge would …
One Million Titles
Blogger: Rachelle Gardner
We know you probably get tired of talking about platform… about building those mailing lists, and engaging on social media, and connecting with your audience. But it has never been more important that you do those things. …
Can I Skip the Platform but Still Get on the Train?
Blogger: Rachelle Gardner
Dear Rachelle,
I’m submitting my first non-fiction book proposal, and I am wondering if the absence of a platform dooms a proposal to rejection. I am confident in the quality and the relevance of my book, but …
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The Unpublished Writer
Blogger: Wendy Lawton
A question asked of nearly every agent panel is, “What do you look for in a client?”
I’ve heard this question answered by hundreds of people, some agents, some not. Unfortunately their answers often bear little resemblance …
Don’t Believe Everything You Hear
Blogger: Wendy Lawton
Unless you live in a cave you have been bombarded with negative, anxiety-producing information of late. Brexit marks the end of the EU. The stock market has never been so volatile. The upcoming United States election promises …