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Carving Up Your Popular Content to Reach and Satisfy Your Audience

February 24, 2021 //  by Barb Roose//  7 Comments

Right now, imagine your popular podcast episodes, blog posts or keynote messages as a delicious, juicy turkey sitting in the middle of the table at Thanksgiving dinner. Like that turkey, developing your podcast, blog or keynote required a lot of preparation. When it was ready, you made a big deal of getting it out there, and then you stood back with a smile as your audience oohhhed and ahhhh’d over it.

At the end of Thanksgiving, no one would leave the leftover turkey on the dinner table and say, “Welp, that was nice. Moving on.” No! We grab that turkey and prepare it to be enjoyed in other ways. The same goes for your big-style content.

You worked hard creating that content, so carve it up and serve it again to your hungry audience in multiple ways.

When it comes to carving up your content, I propose a progression that looks like this:

  1. Main Meat
  2. Slice & Dice
  3. Sandwiches and Snacks

Here’s what this can look like below. I’m also sharing an example from a recent presentation that I did on the “Five Things that Agents Look for in a Book Proposal” for Books & Such best-selling author Tricia Goyer’s Write that Book writer group.

  1. MAIN MEAT 
  • Blog post
  • Podcast
  • Facebook Live
  • Keynote Message
  • Webinar
  • Online Course Session
  1. SLICE & DICE
  • Highlight key quotes, principles, application, tools
  • Capture 30-90 second audio/video clips
  • Save reader emails or comments from your audience – make sure to ask them for permission to share.

IMPORTANT: There are two Pro-Tips to help you do this smarter, not harder!

  1. Create a file on your computer or a program like Trello where you post the original “Main Meat” content and can add the “Slice & Dice” pieces to the file.
  2. Do this sooner rather than later. Once your audience starts providing feedback on which portions of your content resonated with them, capture it and store it before you move on. 

SAMPLE: Here’s video clip that resonated with the listening audience. So, I used my iPhone to screen record a 90-second clip that I could quickly edit and save.

  1. CREATE “SANDWICHES & SNACKS”
  • Design social media posts with Canva and use Canva’s content calendar to post.
  • Create a freebie or lead magnet that you can use as a giveaway or a list builder at your website.
  • Drop into your newsletter with links back to the main content, preferably directing them to your website.
  • Post audio clips with graphics designed with software like Waave.
  • Post video clips with a link to the entire episode on YouTube, Facebook Live or Website.

SAMPLE: Here’s a graphic that I created in Canva of one of the main points that I shared in that clip. Again, I noted that the audience really responded to that sticky-statement so I made a graphic with it.

JOIN THE CONVERSATION: What would you add to my list? In the comments below, tell us how you “carve up” your popular content and reuse it with your audience.

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Category: BlogTag: creating video content, platform, Refreshing your creativity, Writing

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  1. Andrew Budek-Schmeisser

    February 25, 2021 at 7:18 am

    I’ve been carving up the content
    all the live-long day
    with the focused great intent
    to reach more folks that way,
    but sometimes this is really tough,
    like all-sinew chicken,
    and the carvings come out really rough,
    sure not finger-lickin’,
    but I guess I gonna per-se-vere
    to improve my reach
    and make bucks that I may draw near
    to retirin’ on a beach
    and need no more the channelin’ mode
    with “I Been Workin’ On The Railroad”.

    Reply
    • Barb Roose

      February 25, 2021 at 11:16 am

      You used “finger-lickin'” – Love it! Andrew, thank you for adding your creativity to today’s conversation 🙂 Thank you!

      Reply
  2. Jean E Jones

    February 25, 2021 at 9:25 am

    Barb, you’ve answered here one of my biggest questions! I’ve been looking at social media content from the wrong angle, thinking everything had to be unique. Your turkey analogy perfectly illustrates what I can change. While I haven’t been saving email comments in files, I’ll start doing so. However, on my online video courses that go with my books, I ask people for the one thing that stood out in the video and the one thing that stood out in the chapter they just read, so that gives me a good start. Thank you!

    Reply
    • Barb Roose

      February 25, 2021 at 11:14 am

      That’s wonderful, Jean! I’m so glad that today’s post was help – and I love that you already have feedback from your online course participants to get your started.

      Reply
  3. Kristen Joy Wilks

    February 25, 2021 at 10:51 am

    What great ideas, Barb! I imagine that once you make a habit of doing this and adding your slices and snacks to the file with the main content, that creating social media nibbles out of your big presentation begins to become a habit instead of a headache!

    Reply
    • Barb Roose

      February 25, 2021 at 11:13 am

      Kristen, that is so true! It takes time and intentionality to get into the habit, but once you get into the rhythm, you can create some fabulous momentum! Thanks for your comment.

      Reply
  4. Kiersti Giron

    February 26, 2021 at 7:52 am

    Wow, you always have such wonderful, wisdom-filled tips and tricks for navigating these platform waters with grace and a focus on both ministry and self-care, Barb! Thank you so much!

    Reply

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