Blogger: Rachel Kent
Author Diane Stortz is a Books & Such client with a lovely new release, Words to Dream On: Bedtime Bible Stories and Prayers. It is a storybook Bible with delightful illustrations (by Diane Le Feyer) and wonderful, easy-to-read-and-discuss stories. There are also short Bible verses, blessings, and prayers for children to ponder as they fall asleep each night. The book is designed so a parent and child could read it together or a young reader could enjoy it alone, too. I have a copy here to give away to a randomly-selected commenter, so please be sure to comment if you’d like a chance to win!
I was over visiting Diane’s website (Dianestortz.com) and noticed that she has done something wonderful on her blog. She found a way to market Words to Dream On in a way that the book isn’t the central focus of the blog post, but instead is featured as an example of what she chose to write about as the main blog topic. Her blogs don’t feel like marketing attempts. They offer practical, useful tips for parents, and the book naturally ties in.
Here are the two examples I saw:
First, Diane writes about how to speak blessing to your child. She goes into detail about blessings and has examples from authors John Trent and Gary Smalley, but then at the end, she is able to incorporate her Words to Dream On because it has small blessings for children throughout. She only writes one sentence about Words to Dream On and includes a picture.
The second post is about how to choose the right Bible storybook for your child. Very useful, and something moms and dads might be wondering about. It has five simple tips for parents to use when shopping for a storybook Bible to fit with their child’s needs. In tip #4, Diane uses her Words to Dream On as an example. She shows how she handled the battle of Jericho in an age-appropriate way in the book. There’s also a picture of the book cover.
I love how Diane offers real, useful content and helpful tips and doesn’t focus her posts on her books. She’s allowing sales to naturally happen, rather than trying to force them. I think we could all benefit from learning from her example. Thank you, Diane!
Do you have any simple tips or tricks you’ve used to market your books without it seeming like marketing? Please share them with us.
And remember, if you comment over the weekend, you will be entered into a drawing for a copy of WORDS TO DREAM ON! I will announce the winner on this blog post Monday.