A full-service literary agency that focuses on books for the Christian market.
// by Kathleen Y'Barbo// 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: STILL HOT!
The past two weeks we’ve been talking about author bios. First came the one-line summary, and then, last week, I challenged authors to answer questions I called …
MARKETING MATTERS: 4 Ws and a Three-Hundred-Word BioRead More
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Rainy and warm
Welcome to my all new day for posting Marketing Matters! We’ve decided that Friday is a better day for me to post so the other bloggers’ …
MARKETING MATTERS: Elements of a Marketing Plan, Part 1Read More
// by Rachel Kent// 9 Comments
Blogger: Rachel Zurakowski
Location: Books & Such Main Office; Santa Rosa, Calif.
The third quality I admire in authors is professionalism. I’m not saying that you need to wear a suit and tie or a dress and nylons whenever …
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Finding the time and skills to market your books are essential, but what about the cost? Publicity, by definition, is free. A mention on a …
MARKETING MATTERS: Taming the Marketing Monster, Part 4Read More
// by Janet Grant// Leave a Comment
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
Often when I’m on an agent panel at a writers conference, a conferee will ask: If I self-publish, how will that be perceived by an agent or …
// by Kathleen Y'Barbo// 3 Comments
Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, Tex.
Are you Twittering yet? I certainly hope so!
That means you’ve dipped your toe into the pool of social networking. Bravo! Now what? Send your Twitters out where they will reach …
// by Janet Grant// Leave a Comment
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
I’m rubbing my hands together in anticipation because, next up on my to-do list is working on proposals from my clients. Some agents find this work drudgery …
// by Kathleen Y'Barbo// 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: PR Office, The Woodlands, TX
Weather: 62 degrees and sunny
Last week, I talked about Twittiquette, the rules of etiquette on the popular social networking site Twitter. Assuming you’ve all learned how to be a …
MARKETING MATTERS: Five Top Tips for Twitterific PRRead More
// by Rachel Kent// 8 Comments
Because the 20s are years of so many transitions, each twentysomething is at a different place in life. (This makes twentysomethings easy-to-write protagonists!) A few things remain consistent about our generation, however, and these patterns of thought and behavior can …