Blogger: Rachel Zurakowski
Location: Camping near Mt. Shasta, Calif.
Weather: Hot! In the 100s.
When an author has established a brand and has an audience, the author needs to work hard to stick with the brand for future projects. That …
Books & Such Literary Agency
Expanding Your Audience Through Branding
Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Author Paul Coughlin wrote a book for men a couple of years ago entitled No More Christian Nice Guy. It was a success, with sales of more …
Effectively Reaching Your Audience
Blogger: Rachel Zurakowski
Location: Books & Such Main Office, Santa Rosa, Calif.
Act Like a Lady, Think Like a Man by Steve Harvey, is currently on the amazon.com best-seller list and is a #1 New York Times best-seller. While Steve …
MARKETING MATTERS: Freebies, Promos, and Giveaways–Oh, My!
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Warm and Steamy!
Freebies, promos, and giveaways! The buzz on writers’ loops abounds with ideas for promotional items and makes it seem as though any author who hasn’t paid to …
MARKETING MATTERS: Freebies, Promos, and Giveaways–Oh, My!Read More
MARKETING MATTERS: Beach Reads
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Hot!
It is HOT in Texas! Even as I type this, which is well past time when the temperatures should be tolerable, it is still too steamy to enjoy …
Trendspotting: How to Use “Free” for Your Benefit
Bogger: Janet Kobobel Grant
Location: Monterey, Calif.
Weather: Sunny and low 70s
Wendy Lawton and I are spending a couple of days of utter misery–suffering through astounding views of the Pacific, feeling the cool summer breezes off the ocean, and …
Feeling Your Way
Blogger: Etta Wilson
Location: Books & Such Nashville Office
Weather: Still rainy
If you’ve been reading the Books & Such blog posts this week, you’ve noticed that we’re exploring the senses of perception and their use in our writing. We’ve …
Smell That Book
Blogger: Etta Wilson
Location: Books & Such Nashville office
Weather: Upper 80s
While thinking about the sensual appeal in the words we read and write, I came across references to the sense of smell in Barbara Kingsolver’s The Poisonwood Bible…
Dealing with Rejection
Blogger: Rachel Zurakowski
Location: Books & Such Main Office, Santa Rosa, Calif.
After weeks, possibly months, of waiting for an answer to your submission, you receive a short, polite letter (or email) informing you that your project isn’t right for …
Different Types of Rejection
Blogger: Rachel Zurakowski
Location: Books & Such Main Office, Santa Rosa, Calif.
When an agent sends a rejection letter, different types of rejections mean different things. Here’s the inside scoop, as I see it, on four main forms of rejection:…