Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Author Paul Coughlin wrote a book for men a couple of years ago entitled No More Christian Nice Guy. It was a success, with sales of more than 50,000. Many men read and enjoyed that book and were empowered in their faith because of it. So, where’s the book for women? It’s on the way! Paul probably could write a book for women–he is married after all–but to gain credibility with an all-women audience, Paul went the route of writing with a co-author. Dr. Jennifer Deglar has joined Paul in writing No More Christian Nice Girl, and her expertise is helping Paul to expand his brand to women. (The book is scheduled for a 2010 release.)
Other authors before Paul have taken a successful idea and expanded the brand to build their audience. A few books that come to mind are Gary Chapman’s The Five Love Languages (he has editions for couples, singles, men, children, teens); Shaunti Feldhahn’s For Men Only series (Shaunti has editions for young men, women, young women, parents and couples). Like Paul Coughlin, Shaunti has used different co-authors to help to build credibility with her many audiences. The popular Chicken Soup series and Hugs series have used their brands to appeal to just about every audience. Here’s the proof: I saw a Chicken Soup for the Dog Lover’s Soul DOG FOOD the other day. Don’t believe me? Check it out: They’re selling it on amazon here.
I know many of you are still focused on writing that first breakthrough book, but it’s okay to dream! Can you envision your idea reaching a bigger audience? How would you brand your book? Could pet food be part of your market? 🙂
And to close: Do you believe that a brand can become over-extended? When does this happen?