Blogger: Mary Keeley
Writers always are looking for new ways to promote themselves and their books. A multi-published client and I were conversing about promotion ideas for her new book that just released, and I mentioned a couple of ideas that were new to her. Because promotion is a necessary endeavor from the time you sit down to write your very first book draft until you market your last book, there is a continual need for new tips.
If promotion is approached in the positive way Rachelle Gardner described in her post last week, it can actually be enjoyable. It ceases to be fun, though, when you hit a brick wall and fresh ideas just aren’t there.
Recent conversations with two authors who are savvy book marketers, yielded a few promotion tips and tricks that have worked for them, and they’ve given permission to share these. I think they’ll help you get out of a rut and spark your own fresh ideas.
- Write blog posts relating your book’s setting to the current season by describing how a holiday was—or is, depending on the genre—observed in that region. Or relate the topic of your Christian living book to how it can be appropriated during the current season. Create free pdf files of each and offer them on your website.
- Respond to every review and blog comment. This can be time-consuming, but it’s important relationship building that grows your audience…and book sales. The reviewers took the time to read your book and then to write a review. Thank them. And always thank a negative reviewer for giving honest feedback because it may help you become a better writer. Maybe you’ll get a conversation going and win her over to read your next book.
- Create a seminar from your most popular speaking topic and offer it to churches, libraries, and on your website around the time of your book’s release. Include a link to a video of you talking about the topic. It’s an opportunity to mention (promote) your book, and it could lead to future speaking engagements.
- If you dig, you can find out who has given you a four- or five-star review on Goodreads. Send a thank-you email.
- Make a list of the reasons someone would buy your book. Shoot for ten. You’ll have that many blog post ideas or article topics to submit to appropriate publications. And of course mention your book.
- One author was told that Amazon often recommends a book more often when they see frequent activity on the listing. The author was told that, even if you just “Like” a review only once a day, it appears in Amazon’s system. Here’s the trick. If you get a review today, wait until tomorrow to send a thank-you message. It doubles your activity. I can’t verify the validity of this information, but try pacing the activity for yourself and see if Amazon recommends your book.
- Print return address labels with your book cover. Add Author in front of your name. They inform recipients about your new book. Something so simple and cost efficient as this can reap book sales.
- Bookmarks are standard for most authors. But here is a trick to try. Include interesting facts or relevant information on yours and then Pin it. One author found that if there is something of additional interest, often it will get re-pinned, multiplying your book’s exposure.
If you have tried any of these tips, how successful were they for you? Which ones will you file away for future use? What additional promotion tips and tricks can you add to this list?
Writers always need new ways to promote themselves and their books. Try these tips. Click to Tweet.
Are your book promotion efforts growing stale? Try these promotion tips and tricks. Click to Tweet.