When a reader picks her next book, she unwittingly creates a bond with the author. And when a writer decides to create a book, he unwittingly forms a bond with the reader. This reader-writer bond is powerful–and meaningful to both …
Readers
Read ’em or Not– Reviews
Just this week I was copied on an email from one of my clients, Jill Eileen Smith, to her publicity manager at her publishing house. They were talking about a stellar review she received on her newest book, The Ark …
Resurgence in Book Clubs
Is a book club (or more than one) a part of your life? If not, you’re missing out on being part of the resurgence in book clubs. As writers, we embrace the idea of others coming together to discuss books …
AI Update: Good Enough
https://claudeai.uk/
I’ve continued to read about AI since I wrote my blog post on ways publishing could productively and creatively use this force. This week I spied several articles that caught my attention, causing me to want to share this …
A Social Media Platform that REALLY Sells Books: TikTok
I need to start out by apologizing. I know writers are weary of being told to build their platforms, to promote their books on social media, to, well, work magic at something most don’t particularly enjoy. I’m one of those …
A Social Media Platform that REALLY Sells Books: TikTokRead More
QR Codes: What’s Old is News
A few weeks ago I boarded a plane for the first time in 20 months. Heading out to visit my Colorado family, I was surprised to discover that QR codes, which were popular in 2010 or so and old news …
8 Ways to Make Your Book More Accessible
While an author hopes that the text of his or her book is all that’s needed to clearly communicate with the reader, in actuality, sometimes ancillary parts of a book can add much to the reader’s engagement with your book. …
How Readers Discover Books
One of the biggest challenges for an author, a publisher AND readers consists of the increasing difficulty of matching a wannabe reader with the type of book he or she is looking to buy. A new survey recently was conducted …
What’s Next?
As our governing officials turn their attention to how to reopen our nation after the coronavirus recedes, this is a good time for writers to ask themselves, What’s next? What kind of books will consumers want to buy?
A Snapshot
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The Importance of Knowing Your Reader
Several years ago, I taught a workshop on the importance of knowing your reader. The attendees were multi-book published authors. So I posed this question to a few, random writers in the audience to answer aloud: Who is your reader?…