Blogger: Rachel Kent
Your book has released! Your “baby” has been born, and it’s likely that the gestation of this baby was much longer than nine months. It’s time to celebrate and promote this new work.
Many authors like to host a local release party when a new book comes out. This is a great way to let your friends, family, congregation, neighbors, and acquaintances celebrate with you–and it gives them a chance to buy an autographed copy of the book.
I attended a book launch over the weekend for Michelle Ule’s new book, Bridging Two Hearts. Michelle had some wonderful ideas, and I’d like to pass them along to you.
- Costume option: Michelle’s book has two main characters–a massage therapist and a Navy SEAL. Michelle offered a prize for those who dressed up as either a SEAL or as if they were on their way to the spa. You can see Michelle in her white robe in the picture. Many people dressed up and had fun.
- Food: Because of the Navy connection, Michelle ordered some MREs or Meals Ready to Eat. These are packets of food that are used by the military. You can see them in the basket in the picture on the left. It was a very clever idea–though I have to admit that I’m glad I don’t have to eat those every day. She also had a huge tub of passion fruit gelato because there’s a scene in her book where her characters “connect” over gelato. And chocolate chip cookies since there’s a scene in which there’s reconciliation over some freshly-baked cookies. There were lots of other goodies to munch on as well.
- Reading: Michelle and her husband read a favorite scene aloud during the party. Her husband read the SEAL Josh’s part and Michelle read Amy the massage therapist’s lines. Michelle actually smashed (hard!) a cone of gelato in her husband’s face at the same moment that Amy did it to Josh. Michelle’s husband, a Navy guy himself, took it VERY well. I assume she cleared it with him first. The crowd loved it! Everyone was laughing.
- Door prize drawings: When I walked in the door, I was met by a high school student (hired by Michelle for the night) who helped take my purse to a back room, got me a name tag and entered my name into a door prize drawing. I didn’t win anything (sigh), but Michelle had some great prizes that went along with the book. I saw lotion and candles–just like you might find at a spa.
You can see that Michelle thought creatively about what to do at her party, and I hope you will too when your turn comes!
If you’ve had a release party in the past, what was successful for you?
If you have a book coming out soon, or even if your story isn’t published yet, do you have ideas for costumes, themed food, and prizes for your party? And do you have a favorite scene that you could read to your gathering?
What makes for a successful book release party? Find out here. Click to Tweet.
How can you creatively launch a book? Click to Tweet.
Tips for successfully hosting a book launch party. Click to Tweet.