Blogger: Rachel Kent
Last weekend, I took my kids to a release party for a new book at our local Barnes & Noble. I had seen the advertisement for the release party in the e-newsletter I am subscribed to. My …
book launch party
How to Talk to Your Publisher About Your Marketing Plan
Blogger: Janet Kobobel Grant
This past week I participated in a number of marketing phone calls that included, among other participants, my client, the publishing house marketing director, the publicist, and the social media marketer. Each call was to discuss …
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Celebrate! The Uber-Creative Book Launch
Launch Party Success
Blogger: Rachel Kent
Your book has released! Your “baby” has been born, and it’s likely that the gestation of this baby was much longer than nine months. It’s time to celebrate and promote this new work.
Many authors like to …
Feelin’ Proud
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
We all have seen publishing struggle this year through the loss of retail outlets, the economic downturn, and the onslaught of e-books and free online books. But …