Blogger: Rachel Kent
While I was in Orlando, FL for the International Christian Retail Show (ICRS), I checked Yahoo news and saw that they were reporting a failed publicity stunt for Grey–the new book by the Fifty Shades of Grey author E.L. James. From what I understand, she was on Twitter for two hours to answer questions tweeted to her under the hashtag #AskELJames. Turns out that most of the tweets were attacks or snarky criticisms and from what I read, E.L. James was blocking people and she and her agent were upset. I read through quite a few of the tweets even though I’ve never read any of the books.
Here’s a small sampling of the tweets:
Johnny Quid: “If E.L. James asks for these tweets to stop, does that mean she really wants them to continue?”
Jack Howard: “What’s your favourite shade out of the 50? Is there a chance that more shades will be added?”
Laura: “That moment when #AskELJames hashtag is way more interesting than her books.”
Caitlin Stasey: “Does the E.L. stand for ELiterate?”
Dean Burnett: “Today E.L. James learned a valuable lesson that ‘A lot of people bought my work’ is not the same as ‘Everyone likes me.'”
Trevor Donovan: “What do you dislike more, Independent strong woman or the English language?”
Andrew Vestal: “After the success of ‘Grey,” have you considered re-telling the story from the perspective of someone who can write?”
Matty: “What’s it like telling millions of women it’s okay to be in an abusive relationship as long as he’s rich? Asking for a friend.”
Arjun Basu: “Here’s the thing: I think the team behind #AskELJames knew EXACTLY what they were doing. Every news outlet is carrying the story.”
Do you think Arjun Basu is onto something here? Is any kind of publicity good publicity?
I do find it hard to believe that her publicity team would think that she wouldn’t face that type of opposition in a public place like Twitter. And controversy like this does get people interested and reminds those who meant to buy the book that they should go get it.
I still will not be purchasing any of her books.
To what extent would you go to sell a book? Would you attempt a similar stunt?
Do you believe this was a purposeful or was this just a bad publicity move?
And what do you think Jesus would tweet to #AskELJames?