Blogger: Wendy Lawton
Unless you live in a cave you have been bombarded with negative, anxiety-producing information of late. Brexit marks the end of the EU. The stock market has never been so volatile. The upcoming United States election promises …
Bookstores
Engagement
Blogger: Mary Keeley
When you read the title of today’s post, Engagement, did your thoughts turn immediately to your audience? No wonder if you did; we stress the importance of engaging your readers frequently on this blog. The topic of …
Hosting a Book Launch Party Without Breaking the Bank
Blogger: Rachel Kent
You have a new book coming out! Hooray! You want to celebrate with friends, family, and fellow book lovers, but you don’t have the money to throw a big party. What can you do?
Some of the …
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Reading the Market
Blogger: Wendy Lawton
Anyone out there feeling like a book marketing guru? We often hear from writers that knowing the potential competition for their books is the hardest thing about doing a proposal. But reading the market is an important …
What Publishers and Retailers Can Learn from Amazon’s Bookstore
Blogger: Janet Kobobel Grant
You gotta love some of the ways Amazon’s first bricks-and-mortar bookstore functions:
–All titles are face out. *love*
–The store doesn’t attempt to overwhelm you with choices. The stock is curated via Amazon online and Goodreads …
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What If
Blogger: Mary Keeley
I try to stay informed about publishing news and culture so that I can keep you informed, because I know you’re busy writing and learning and writing more, growing relationships with readers, and marketing your books. Publishing …
Author Tour
Blogger: Wendy Lawton
Last week I promised I’d write more about the multi-stop author tour. It sounds like a dream come true to those just embarking on a writing career, right? A whistle stop trip through the countryside, stopping at …
The Listening Tour
Blogger: Wendy Lawton
I’m just back from a ten-day, twelve-event Lauraine Snelling Book Tour. We drove 1585 miles, made hundreds of connections and listened to just as many stories. As I posted several of the events on Facebook many commented …
Hope for Independent Bookstores
Blogger: Mary Keeley
I was hooked by the title of Husna Haq’s recent article, “Indy Bookstores Are on the Rise: What’s Behind Their Comeback?” in The Christian Science Monitor. A reporter for the online magazine since 2009, she has …
Attracting Customers to What You’re Creating
Blogger: Janet Kobobel Grant
Having just returned from the International Christian Retail Show, I couldn’t help but turn my thoughts to the news that independent bookstores are having a good year. And have, as a matter of fact, increased in …