Blogger: Wendy Lawton
I’m packing my bags once again to accompany Lauraine Snelling on her Faith Words Book Tour for the launch of The Second Half. I wrote the first part of this blog last year after Lauraine’s tour. I …
Bookstores
Don’t Believe Everything You Hear
Blogger: Wendy Lawton
Unless you live in a cave you have been bombarded with negative, anxiety-producing information of late. Brexit marks the end of the EU. The stock market has never been so volatile. The upcoming United States election promises …
Hosting a Book Launch Party Without Breaking the Bank
Blogger: Rachel Kent
You have a new book coming out! Hooray! You want to celebrate with friends, family, and fellow book lovers, but you don’t have the money to throw a big party. What can you do?
Some of the …
Hosting a Book Launch Party Without Breaking the BankRead More
Reading the Market
Blogger: Wendy Lawton
Anyone out there feeling like a book marketing guru? We often hear from writers that knowing the potential competition for their books is the hardest thing about doing a proposal. But reading the market is an important …
What Publishers and Retailers Can Learn from Amazon’s Bookstore
Blogger: Janet Kobobel Grant
You gotta love some of the ways Amazon’s first bricks-and-mortar bookstore functions:
–All titles are face out. *love*
–The store doesn’t attempt to overwhelm you with choices. The stock is curated via Amazon online and Goodreads …
What Publishers and Retailers Can Learn from Amazon’s BookstoreRead More
Author Tour
Blogger: Wendy Lawton
Last week I promised I’d write more about the multi-stop author tour. It sounds like a dream come true to those just embarking on a writing career, right? A whistle stop trip through the countryside, stopping at …
The Listening Tour
Blogger: Wendy Lawton
I’m just back from a ten-day, twelve-event Lauraine Snelling Book Tour. We drove 1585 miles, made hundreds of connections and listened to just as many stories. As I posted several of the events on Facebook many commented …
Attracting Customers to What You’re Creating
Blogger: Janet Kobobel Grant
Having just returned from the International Christian Retail Show, I couldn’t help but turn my thoughts to the news that independent bookstores are having a good year. And have, as a matter of fact, increased in …
What Happens When a Bookstore Chain Declares Chapter 11?
Blogger: Janet Kobobel Grant
Last week the Family Christian Store (FCS) chain announced it was filing for Chapter 11 bankruptcy protection. In the press release, the chain stated that no stores would close and no employees (they have approximately 4,000) …
What Happens When a Bookstore Chain Declares Chapter 11?Read More
Print books are not on the way out!
Blogger: Rachel Kent
As a print book reader (who tried using a Kindle and didn’t like it) all of the talk about print books disappearing caused me pain! I love my books and my bookshelves and I’m not ready to …