In conversations with our agency’s clients these past couple of weeks, each one has asked me how the coronavirus affects publishing. We, of course, don’t know the long-term affect. But I thought I’d update you all on what’s happened so …
Bookstores
The Demise of Book Collecting?
By Wendy Lawton
Books as disposables. Nothing could be sadder.
Did you catch the the suggestion regarding books reportedly made by Marie Kondo, the organizing guru who hosts the Netflix show, Tidying Up? I read that she suggested that, ideally, …
What Does a Book Sales Rep Really Do?
Blogger: Janet Kobobel Grant
Most publishers maintain a sales team (or hire a team other publishers are using as well), with each member responsible for calling on his or her accounts. “Calling on” can mean making phone calls or physically …
Publishing’s Greatest Challenge Might Surprise You
Blogger: Janet Kobobel Grant
In the October 2 issue of Publishers Weekly, the publication revealed the results of its annual salary and jobs survey. One of the questions the 442 respondents answered was, What is the #1 issue facing the …
Should a Bookstore Censor Books?
Blogger: Janet Kobobel Grant
Recently I read an article in Publishers Weekly about a panel held at BookExpo that discussed how a bookstore, especially an independent store, should respond to books that might offend their political or moral principles.
This …
Reality Check: Author Tours
Blogger: Wendy Lawton
I’m packing my bags once again to accompany Lauraine Snelling on her Faith Words Book Tour for the launch of The Second Half. I wrote the first part of this blog last year after Lauraine’s tour. I …
Don’t Believe Everything You Hear
Blogger: Wendy Lawton
Unless you live in a cave you have been bombarded with negative, anxiety-producing information of late. Brexit marks the end of the EU. The stock market has never been so volatile. The upcoming United States election promises …
Engagement
Blogger: Mary Keeley
When you read the title of today’s post, Engagement, did your thoughts turn immediately to your audience? No wonder if you did; we stress the importance of engaging your readers frequently on this blog. The topic of …
Hosting a Book Launch Party Without Breaking the Bank
Blogger: Rachel Kent
You have a new book coming out! Hooray! You want to celebrate with friends, family, and fellow book lovers, but you don’t have the money to throw a big party. What can you do?
Some of the …
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Reading the Market
Blogger: Wendy Lawton
Anyone out there feeling like a book marketing guru? We often hear from writers that knowing the potential competition for their books is the hardest thing about doing a proposal. But reading the market is an important …