Blogger: Janet Kobobel Grant
Here’s the good news for authors: Nowadays every book cover is face out…online.
Now the bad news: Every book cover is face out.
Most of us readers used to discover books in bookstores. I can recall …
Bookstores
Think Like a Bookstore Retailer
Blogger: Janet Kobobel Grant
The other day I almost flipped past the page of Christian Retailing Magazine with the title “How to Plan Profitable Product Assortments for Your Store.” Then I paused. It occurred to me that by reading the …
Curated Books
Blogger: Wendy Lawton
Curated books. That’s how we discover books we love. Let me explain.
In this day, discoverability of books is the issue everyone in the publishing community is discussing. With the avalanche of books available today from the …
2 Promo Ideas and How 1 Author Used Them
Blogger: Janet Kobobel Grant
Authors are always on the lookout for ways to effectively market their books. This week and next I’ve asked two of my clients to showcase avenues they turn to that let readers know a new book …
Competing for Readers
Blogger: Wendy Lawton
One of the parts of the proposal that often stymies writers is the competitive analysis section. That’s where the writer is asked to tell what books are similar to his, while highlighting why his offers a different …
Book Tours
Blogger: Wendy Lawton
I just returned from accompanying one of my clients, Lauraine Snelling, on her five-state, twelve-day FaithWords Wake the Dawn book tour. Several times I was asked by book store events coordinators or librarians if most authors …
Innovations publishing should try
Blogger: Janet Kobobel Grant
I call May and June Convention Alley. Three major events that focus (mostly) on books occur one after the other: Book Expo America (BEA), which is the largest of the shows, focuses primarily on general market …
Support Your Indie Bookseller
Blogger: Wendy Lawton
A week or so ago I had the pleasure of sitting for a leisurely hour or two on a sunny veranda overlooking Florida’s intracoastal waterway with Cynthia Callender, marketing and publicity director at Vero Beach Book Center…
Bye-Bye Bookstores
Blogger: Rachel Kent
Our agency received a notification in the mail yesterday from The United Methodist Publishing House about the closing of the 56 Cokesbury stores nationwide. This closure has also been reported online on sites like ECPA.org. The mailing …
Ebooks and Library Usage
Blogger: Rachel Kent
Now that ebooks are a common and accepted way of reading, I’m curious to know how they are affecting your library usage.
Personally, I’m much more likely to buy a book on my Kindle or at an …