Blogger: Wendy Lawton
A couple of months ago I was talking to one of the editors we look to for cutting edge opinions on the industry. We eagerly schedule time with her because we know we will always get a reasoned analysis of the industry from her vantage point. We covered many issues in our hour together but I loved how she simplified the way she looks at submissions.
To boil it down she said there are three elements— the writing, the topic or story, and the platform. She said that while the committee would like to see a home run in all three categories, if two are exceptionally strong she can often get to a yes.
So what does that look like? If we present a project that has a fabulous, high concept hook by someone with a national platform– let’s say a celebrity– they can put a writer on the project to bring the writing up to the level it needs to be.
Let’s say there is a minuscule platform but the idea is fresh and compelling and the writing exquisite– it definitely stands a chance.
What about superb writing from a writer who has a drop dead platform? The editorial team will often see the possibilities and help come up with a perfect idea.
Makes sense, right? When we boil it down it explains some of those acceptances we scratch our heads over.
So what do you think?