Blogger: Wendy Lawton
Location: Books & Such Central Valley, California Office
Weather: Sunny once again and 77º
We’ve talked about literary destinations and I could go on and on. Like talking about the road trip I recently took with Lonnie …
Robin Jones Gunn
MARKETING MATTERS: ACFW Wrap-Up
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: A chilly 68 degrees!
Last week I joined 500+ others at the annual American Christian Fiction Writers conference in Denver. Those who were there know what a worthwhile event …
Overcoming Barriers That Limit Your Audience
Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
As you can see from my picture, I’m somewhat young. Often in my job, I have to “convince” people I’m an adult through my hard work, integrity, and …
Trendspotting: Book Convention Redux
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
Having attended the Book Expo of America (BEA) in New York in May and the International Christian Retailers Show (ICRS) in Denver in July, I’ve been assimilating …
Why Are We Drawn to Certain Books?
Blogger: Rachel Zurakowski
Location: Books & Such main office, Santa Rosa, Calif.
Last week one of my clients pointed out that I’d been reading a lot of Jane Austen-related books. He saw on the “What We’re Reading” box on the …
MARKETING MATTERS: Elements of a Marketing Plan, Part 1
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Rainy and warm
Welcome to my all new day for posting Marketing Matters! We’ve decided that Friday is a better day for me to post so the other bloggers’ …
MARKETING MATTERS: Elements of a Marketing Plan, Part 1Read More
MARKETING MATTERS: Networking for Newbies
Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, Tex.
Are you Twittering yet? I certainly hope so!
That means you’ve dipped your toe into the pool of social networking. Bravo! Now what? Send your Twitters out where they will reach …
The Proof’s in the Books
Before we get to the much-anticipated reading list, I want to thank you all for participating this week! I’ve had so much fun.
By the way, I’m teaching a workshop on this subject (entitled “When Your Audience Is the ‘Hoodie …