Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
I know, I know, you’re proud of the book trailer that portrays your upcoming book in such vivid, creative and heart-thumping ways.
I know, I know, you’re excited about the book cover that exceeded your expectations.
But keep the excitement to yourself.
What?! Yup, keep it to yourself.
Here’s the thing: I keep seeing on Facebook, Twitter, and authors’ sites, gleeful announcements about just-created trailers and book covers, with links to take a peek. What’s the harm?
Oh, only sales.
You see, trailers and book covers are created long before the book releases–often a full year.
If, as a reader, I’m exposed to these promo items (yes, that’s what a cover is), I soon start to think that the book is old news. Heavens, I’ve watched the trailer, I’ve seen the cover several times…didn’t I read that book already? If I think I haven’t read it, well, I just dismiss the book. I want to read what’s new.
So, when you receive that award-winning trailer or that breathtaking cover, do take a deep breath. Privately enjoy it. And then start to make plans for the big unveiling just as the book hits the bookstores.
Oh, and if your publisher wants you to show off these artistic wonders early, feel free to ask why. I doubt the publisher can give a compelling answer.