Blogger: Janet Kobobel Grant
Location: Books & Such main office, Santa Rosa, Calif.
So far this week we’ve looked at which publishing categories are growing in e-book sales and the pressures publishers’ are experiencing as the industry transitions into e-book sales being the lead pony in the race. Today let’s look at which categories and delivery method (e-book vs. paperback vs. hardcover vs. mass market) are increasing in sales so far in 2011. This report is from the Association of American Publishers, the industry’s national trade association.
You can study the numbers for yourself below, but here’s what I see:
- The only three areas of growth are in e-books, religious books, and downloaded audiobooks.
- The amount of money brought in by e-books and by adult hardcover are extremely close. Even though, according to Harlequin’s financial report we looked at yesterday, e-books weren’t yet outpacing physical books (the report I saw didn’t break down hardcover vs. paperback or mass market for Harlequin), this overall industry report indicates that e-books outpaced hardcovers. It’s especially astounding to see the rate at which the change took place if you compare revenue for each in 2011 and 2010. Imagine any industry sustaining such a mammoth change in the matter of one year. It’s hard to take in.
- The good news is that religious books have seen a nice increase in sales.
- And it’s surprising to see downloaded audiobooks gaining in popularity. Obviously readers are squeezing their reading in while multi-tasking–whether that’s commuting, exercising, or ????
Trade categories year-to-date: (YA = Young Adult)
|Category||2011 YTD||2010 YTD||Percent Change|
|Adult Paperback||$473.1 Million||$576.4M||-17.9%|
|Adult Mass Market||$185.1M||$264.8M||-30.1%|
What’s your response to this report? What insights have the last few days offered you?
Have these stats changed the direction of your writing or marketing?