Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
Having worked on magazines, helped to establish publishing ventures, and managed publications departments for large, nonprofit organizations, I learned that when a logo is developed, it pays to take a look at it in sizes that range from a postage stamp to a huge banner. That way you know it works regardless how you might use it in the future.
In the past, when I took my first look at a client’s book cover during the design phase, I’ve asked myself if it’s going to pop on a bookstore shelf. After all, you don’t want a shrinking violet of a cover that doesn’t insist the passerby pick it up. But nowadays, as with logos, it pays to look at the cover not only in terms of its bookstore “pop” factor but also in terms of its Amazon pop factor. What does your cover look like when it’s reduced to a tiny version of its original self?
The other day one of our client’s cover was pictured in a trade publication along with five other releases being highlighted in the article. Our client’s cover, which is so intriguing as a trade paper image, died when reduced to a smaller size. The title, the author’s name, and even the illustration were indiscernable. Lesson learned!
Here’s a cover that looks good large but not so much small. Actually, in its small version, the image could be a polar bear about to lunch on a seal. In actuality, its a woman slipping through the watery passage from life to death. On the cover itself the design is evocative, but shrunk to a smaller size, its more mystifying than intriguing.
And here’s one that pops when it’s gi-normous or dinky.