Blogger: Janet Kobobel Grant
Location: Books & Such main office, Santa Rosa, Calif.
As I mentioned yesterday, Library Insider consists of two parts:
1) Library Locator, which enables you to connect with 2,500 acquisitions librarians in public libraries and library systems around the country;
2) Behind the Stacks, which is individual training offered by librarian and library market expert Judy Gann.
Today, I’d like to drill down a bit into Library Locator to explain the various ways you can use it. The author version of Library Locator is explained on the website here. (We have a publishers’ version as well, that’s designed to meet the needs of a publishing house, which has many more books to sell each year to libraries than an author would.)
What makes Library Locator unique?
We know that other library lists are available to authors, but Library Insider is one-of-a-kind because the Library Locator:
- Is updated monthly. (No other service offers this frequent updating; some haven’t been updated since they were created.)
- Includes the names and contact information for book buyers—the decision-makers—with e-mails where available. (Many databases don’t provide the names, and we know of no other database that offers emails.)
- Is a selective list of public libraries (based on size of collections, open hours, and size of staff) throughout the U.S., enabling you to target the libraries most likely to purchase your books.
- Indicates whether each library is a system (consisting of multiple branches or libraries) or if it is an independent library (single building). System libraries are more likely to purchase multiple copies.
- Includes the number of branches in each system.
- Allows you to print labels or to use email addresses.
- Offers the database to you for a three-month, unlimited number of uses subscription. (Although it’s not to be shared with other authors or your publisher.)
- You may choose to invest in the entire database, or you could select certain states.
The reason I entitled this post “Your Order, Please” is because Library Locator can be customized by you. If you believe the most effective use of Library Locator is to mail to all 2,500 libraries on the database and your marketing budget allows (you could ask your publisher to add Library Insider to your marketing plan), then the nation-wide plan is for you.
On the other hand, you might want to focus on the state you live in or add in neighboring states. Maybe you want the list for the state you live in plus the state your novel is set in. Or maybe you want to target the states with the most branches.
Whatever your pleasure, Library Insider can be configured by you. Here’s the place to look over the pricing options. On that same page is a map of the U.S., which you can use to see how many libraries and library systems are available in the states that interest you.
See what I mean? Library Insider is the ultimate customized mailing list.
The Prize for Today
I promised that we would offer prizes this week. Today’s prizes include a $25 Starbucks gift card plus:
A tote bag loaded with books, a book lover’s t-shirt and a reader’s mug. If every book in the bag isn’t your “cup of tea” or, as a guy, the t-shirt isn’t your style, re-gifting is encouraged.
What do you need to do to win? The first person who subscribes to Library Insider–at any level–wins.
The Grand Prize
Don’t forget that on Friday we’ll announce a grand prize winner. Here are the details that I explained in the post yesterday:
Write a short essay (or other creative expression such as a poem) regarding your favorite memory of a library. Maybe you met your spouse there; or you studied for your Master’s degree mostly in a library; or a librarian introduced your child to a book that became a favorite.
Submit your creative effort to: firstname.lastname@example.org. Use the subject line: “How a Library Touched My Life.” We’ll need your entries by Thursday at 8 A.M. CST to give us time to pour over them and decide who wins.