Library Insider: Measuring Results
Blogger: Janet Kobobel Grant
Location: Books & Such main office, Santa Rosa, Calif.
Let’s imagine several months from now that you’ve not only invested in the database from Library Insider, but you’ve also taken the Behind the Stacks training. You’ve implemented library market expert Judy Gann’s advise on how to approach libraries, and you’ve sent out your material. Now what?
Wouldn’t it be great to know your efforts made a difference? One of the frustrating aspects of book promotion is that you can spend a lot of money and a lot of time but never know for sure if it paid off. With Library Insider, the results are measurable.
On the Library Insider home page is a video trailer that highlights the various aspects of the program. In that trailer, you’ll see a copy of a report that was created for author DiAnn Mills. Also, on the testimonials page you’ll see endorsements from a number of authors (who received Judy’s training before it was formalized into Library Insider). Several of the authors have specific numbers they can point to that show the Library Insider plan works.
That’s because, for an additional fee, we can check how many libraries in the area you selected carried a specific book or books you promoted to the acquisitions librarians. Then, after you do your promotion, a report will be sent telling you how many libraries now carry that book. Voila! You have a before-and-after picture of how well Library Insider worked.
Here are the prizes for today: jewelry for the bibliophile. A pewter and copper book lady pin, pewter book earrings and a Scrabble® tile “Read” pin, plus a collection of books in an I Love Books Bag.
Or, if you’d rather forego the jewelry, a $25 Starbucks card will be substituted.
To win, just write a comment in the Comments section. Well, a meaningful comment would be good rather than just “hi.” The winner will be picked at random.
The Grand Prize
Don’t forget, you have until 8 A.M. CDT today to enter for our grand prize of a 50% discount for a three-month subscription to Library Locator. Just write a short essay telling us how a library positively affected your life and email it to [email protected] with the subject line: “How a Library Touched My Life.”