Ever since I became an agent, I’ve been trying to figure out the rhythm of this industry— the perfect time to submit proposals. Every industry has “seasons” and because we agents are always trying to second-guess things, we are ever vigilant in gathering observations.
A few weeks ago, I sent out a proposal to four editors and immediately received four out-of-office replies. It made me think again about the perfect time to send proposals.
One of the first things I noticed in this business was that editors seem to have two New Year’s days—the first day back to work after the New Year and the first day back to work after Labor Day. Both of these days seem to be filled with hope and promise. If I’m shopping a project, my perfect time to have it land on an editor’s desk is one of those two times. But recently, as many schools no longer wait for September to start, our Autumn perfect time occurs earlier and earlier, more like mid-August.
We used to say the month of December was dead and we avoided sending new projects, fearing they’d be lost in the jumble of parties and family responsibilities. (Especially since we know that most editors read proposals and manuscripts in the off-time, not in their office time.) Recently we’ve been surprised at how much last minute buying goes on. How many requests we get for projects. In the last couple of years, December has been vigorous. Who knew?
Mid-July through the first couple weeks of August is dead. Too many in publishing plan their vacations for after BEA or the used-to-be ICRS. Very few publishers are even able to gather the team together to hold regular pub committee meetings (where book decisions are made).
We’ve also observed a drop-off in June, around graduations and the beginning of kids’ school vacations.
Fall is a vigorous time even though many editors travel to conferences.
But as with any observations, we are ever learning. The good thing is that the editors with whom we work are always attentive to our submissions even if we hit them at a tough time. We eventually get a response. It’s just that we are always trying to get to the yes. We are always trying to figure out the perfect time —the happiest moment— to have a project land on their desk.
It’s an inexact science at best. 🙂
And, on a different note, here’s some good news I just heard from my friend Debbie Macomber. In 2024, 70% of all book sales were backlist books. What wonderful news for those of us who have several backlist books. (Those are the books that are not new releases but tend to show up in the back of publisher’s catalogs.) It makes sense to me. When I find an author I love, I tend to binge all the books that author has written.
What Does an Agent Do Besides Sell Your Project?
Always liked the concept of a pub committee.
Now here’s a job I really think
might be quite well-matched to me,
where I could enjoy many a drink
with the pub committee,
knocking back tankards of ale
while perusing offered books,
loudly acting out each tale
to barkeeper’s amuse-ed looks,
and then sliding gracefully
beneath that sudsy table,
but from repose still faithfully
seeking that grand fable
that readers would happ’ly choose
and maintain us on the booze.
Thanks so much, Wendy! This is all so fascinating!
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That’s right. It’s important to find the right season in your industry