Many of you write for twentysomethings, while others of you have these younger readers as part of your “fan” base, but you might not realize it. After all, included in the general adult audience are twentysomethings.
Books that are targeted to this audience have seen significant sales–Velvet Elvis, He’s Just Not That Into You; Auralia’s Colors, Starving Jesus–and I believe more such books are on the way. So this week let’s look at what twentysomethings like to read and why. Since I read a lot of books aimed toward this audience, and I’m in my twenties, that gives me some credibility. 🙂
Twentysomethings aren’t looking for the typical adult book. What they like to read is a book that reflects their lives.
What’s going on in typical twentysomethings’ lives? (If you are a twentysomething and don’t see yourself in any of the following categories, let me know!)
A twentysomething is a:
1) College student
2) Budding career person
3) Young husband or wife
4) Single or dating person
5) New (or new-ish) parent. Those in this category have the least amount of time to read, but they’re always looking for the “lost manual” that was supposed to come with the kids.
6) Person who has no idea what to do with his or her life and is passing time until inspiration strikes. They aren’t slackers, but they have little direction; so it might look as if they aren’t doing anything.
Of course, a person can be in multiple categories, adding to the confusion.
The 20s are a time of seemingly endless transitions: out of college and into the workforce; out of an apartment shared with fellow college students and back home (not exactly what any of us, including our parents, had in mind); in significant debt with college loans but wanting to establish our adult lives sans money. The goal for each twentysomething, as he or she navigates these transitions, is to feel like a grownup. But that’s tough when on one hand society expects us to act like adults but on the other hand, it doesn’t treat us like grownups.
That leaves twentysomethings often feeling stuck between being a teenager and being an adult. And that “in-between-ness” is reflected in what they read. Tomorrow we’ll take a closer look at that in-between spot.