Blogger: Mary Keeley
Just when we think the industry might be settling down for a while, we learn of another publishing house acquisition here or discontinuation of a line (usually fiction) there. Add staff changes and career re-directions to the …
Steve Laube
Social (media) Anxiety
Blogger: Wendy Lawton
Don’t Believe Everything You Hear
Part 2 of 3
So. . . you do have a compelling website, right? One that changes often and stays fresh? Have you decided to incorporate an online store? And you are …
MARKETING MATTERS: More Blogging About Branding
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Another Blue Norther due this afternoon
I’ve enjoyed reading all the responses to my question about branding. As I wrote last week, the consensus is there’s really no consensus. …