Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and warm
Ask any publicist what the goal of a book campaign is, and he or she will tell you it is to sell books. And who buys …
publicity
MARKETING MATTERS: Building an Email List
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Warm and humid
Newsletters, e-blasts, and blog tours-oh,my! Is it just me, or does it appear that more and more promotional items are arriving every day in our In-boxes?
Savvy …
MARKETING MATTERS: Selling to the Sales Force
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and 75 degrees
You’ve landed the book contract, and the book has been written, edited, and proofed on galleys. Now what? Marketing, of course! But while you’re working …
MARKETING MATTERS: Taming the Marketing Monster, Part 4
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Finding the time and skills to market your books are essential, but what about the cost? Publicity, by definition, is free. A mention on a …
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MARKETING MATTERS: Taming the Marketing Monster, Part 3
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Rainy and 65 degrees
Last week I touched on a few ways to carve out time to publicize your book. This week I’d like to take a look at …
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MARKETING MATTERS: Taming the Marketing Monster, Part 2
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Cloudy and 75 degrees
Last week I talked a bit about the Marketing Monster, that huge scary thing lurking in the shadows that promises to pounce without warning.
Many …
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MARKETING MATTERS: Taming the Marketing Monster, Part 1
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Maybe you love doing publicity, speaking, book signings, and the like. Great! Publicists like me love you! But what if you’re like the majority of …
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MARKETING MATTERS: Press Kits
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX PR Office
Weather: Sunny 82 degrees
Last week I talked about the writer’s resume–or one sheet–and how that document can be used as your calling card to editors before your book is …
MARKETING MATTERS: The Writer’s Resume
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX PR Office
Weather: Sunny and 57 degrees
In these tough economic times, one would be hard-pressed to find someone who hasn’t given at least passing consideration to his or her resume. But …
MARKETING MATTERS: Six Practically Painless Tips for Mastering the Media
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas Publicity Office
Weather: Sunny and 72 degrees
Every time an author looks into a camera, clips on a microphone, or speaks at an event covered by reporters, an opportunity for publicity–good or …
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