A full-service literary agency that focuses on books for the Christian market.
// by Kathleen Y'Barbo// 4 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: Books & Such PR Office, The Woodlands, Texas
Weather: HOT!
Every author knows a great book is one that hooks the reader from the first sentence. A well-planned PR campaign does the same thing: It …
MARKETING MATTERS: The Longest Day and Other PR HooksRead More
// by Wendy Lawton// 9 Comments
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
Weather: Sunny, breezy and 82º
Remember those days when we worked so hard to get published? Did you ever think that publication would only be the beginning of a …
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Finding the time and skills to market your books are essential, but what about the cost? Publicity, by definition, is free. A mention on a …
MARKETING MATTERS: Taming the Marketing Monster, Part 4Read More
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Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Rainy and 65 degrees
Last week I touched on a few ways to carve out time to publicize your book. This week I’d like to take a look at …
MARKETING MATTERS: Taming the Marketing Monster, Part 3Read More
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Cloudy and 75 degrees
Last week I talked a bit about the Marketing Monster, that huge scary thing lurking in the shadows that promises to pounce without warning.
Many …
MARKETING MATTERS: Taming the Marketing Monster, Part 2Read More
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Maybe you love doing publicity, speaking, book signings, and the like. Great! Publicists like me love you! But what if you’re like the majority of …
MARKETING MATTERS: Taming the Marketing Monster, Part 1Read More
// by Kathleen Y'Barbo// 3 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX PR Office
Weather: Sunny and 57 degrees
In these tough economic times, one would be hard-pressed to find someone who hasn’t given at least passing consideration to his or her resume. But …
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas Publicity Office
Weather: Sunny and 72 degrees
Every time an author looks into a camera, clips on a microphone, or speaks at an event covered by reporters, an opportunity for publicity–good or …
MARKETING MATTERS: Six Practically Painless Tips for Mastering the MediaRead More
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Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, TX
Weather: 37 degrees, cloudy
For those few of you who haven’t heard, Twitter is one of the fastest growing social networking sites on the Internet. Nielson Online predicts the number of …
Marketing Matters: Twittiquette – How to Avoid Fleeing FollowersRead More
// by Kathleen Y'Barbo// 5 Comments
Publicize your book in 15 minutes or less? Yes!
Here are five of my favorite tips for activities that can be achieved in 15 minutes or less:
1. Set up a Google alert for your name, your book title, and …
MARKETING MATTERS: 15 Minutes to Fame, Reaching Your PR Goals in 15 Minutes or LessRead More