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  • About Us
    • About Books & Such
    • Our Agents
    • Our Behind-the-Scenes Staff
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marketing plan

marketing plan

Marketing Plan–You Be the Judge

November 29, 2017 //  by Cynthia Ruchti//  27 Comments

Blogger: Cynthia Ruchti

Marketing plan–two words that shiver the timbers of many a writer, both published and published-in-waiting.

marketing planIt’s a topic that deserves more than one blog post. But it doesn’t have to call for antacids and prescription painkillers. …

Marketing Plan–You Be the JudgeRead More

How to Talk to Your Publisher About Your Marketing Plan

December 7, 2014 //  by Janet Grant//  37 Comments

Blogger: Janet Kobobel Grant

This past week I participated in a number of marketing phone calls that included, among other participants, my client, the publishing house marketing director, the publicist, and the social media marketer. Each call was to discuss …

How to Talk to Your Publisher About Your Marketing PlanRead More

MARKETING MATTERS: How High Do You Bounce?

August 28, 2009 //  by Kathleen Y'Barbo//  3 Comments

Blogger:     Kathleen Y’Barbo, Publicist

Location:   The Woodlands, Texas PR Office

Weather:    Typical Texas sun/rain/sun

“Success is not how high you reach; success is how high you bounce when you hit the bottom.” General Patton

Have you had to bounce yet? …

MARKETING MATTERS: How High Do You Bounce?Read More

MARKETING MATTERS: Tackling Twenty Questions in The Author Questionnaire

July 17, 2009 //  by Kathleen Y'Barbo//  5 Comments

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: A chance of rain–we hope!

If you’ve been following along with us over the past few weeks, you should have a one-line bio and a three-hundred word masterpiece that …

MARKETING MATTERS: Tackling Twenty Questions in The Author QuestionnaireRead More

MARKETING MATTERS: Elements of a Marketing Plan, Part 1

May 1, 2009 //  by Kathleen Y'Barbo//  Leave a Comment

Blogger: Kathleen Y’Barbo, Publicist

Location: The Woodlands, Texas PR Office

Weather: Rainy and warm

Welcome to my all new day for posting Marketing Matters! We’ve decided that Friday is a better day for me to post so the other bloggers’ …

MARKETING MATTERS: Elements of a Marketing Plan, Part 1Read More

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