Blogger: Janet Kobobel Grant
The other day a business colleague phoned me to ask if I would get together with his twentysomething daughter. He described her this way: “She thinks she’s a writer. I don’t think she’s a writer.”
I …
Latayne Scott
MARKETING MATTERS: Right for Radio, Tips for Talking About You and Your Books
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Chilly and wet
Last week, we talked about television appearances. As promised, today is devoted to radio interviews. Because Books & Such Literary Agency has some of the best authors, …
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MARKETING MATTERS: The Longest Day and Other PR Hooks
Blogger: Kathleen Y’Barbo, Publicist
Location: Books & Such PR Office, The Woodlands, Texas
Weather: HOT!
Every author knows a great book is one that hooks the reader from the first sentence. A well-planned PR campaign does the same thing: It …
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The Elephant and the Room–and the Book
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
I would be remiss if I didn’t talk about the technology gizmos and gadgets at BEA because they are the rock stars of publishing. If publishing is …