Blogger: Kathleen Y’Barbo
Today is normally Janet’s day to blog. We are grateful to have Kathleen step in once again. Her marketing expertise has stood us in good stead many a time, especially during this fire. (Wendy’s picture shows because …
Kathleen Y'Barbo
Daily Word Count, Part Two
Blogger: Wendy Lawton
Last Tuesday we started our discussion about writer productivity and word count goals. If you missed it, you can find it here. I received such great input from many of our Books & Such authors, I …
Friday Free-for-All: Your Publishing Wishes
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
For the year that our agency’s blog has existed, Friday’s post was Kathleen Y’Barbo’s domain, as she wrote about marketing and publicity insights in her role as …
MARKETING MATTERS: The Writer’s Resume
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX PR Office
Weather: Sunny and 57 degrees
In these tough economic times, one would be hard-pressed to find someone who hasn’t given at least passing consideration to his or her resume. But …
MARKETING MATTERS: Top 3 Cost-Effective Essentials for Telling the World About Your Book
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas Publicity Office
Weather: Rainy and 65 degrees
Welcome to your weekly publicity blog post!
With money tight and book launches often done on ever-shrinking budgets, I’m often asked what authors should be doing …
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MARKETING MATTERS: Five Top Tips for Twitterific PR
Blogger: Kathleen Y’Barbo, Publicist
Location: PR Office, The Woodlands, TX
Weather: 62 degrees and sunny
Last week, I talked about Twittiquette, the rules of etiquette on the popular social networking site Twitter. Assuming you’ve all learned how to be a …
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MARKETING MATTERS: 15 Minutes to Fame, Reaching Your PR Goals in 15 Minutes or Less
Publicize your book in 15 minutes or less? Yes!
Here are five of my favorite tips for activities that can be achieved in 15 minutes or less:
1. Set up a Google alert for your name, your book title, and …
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