MARKETING MATTERS: Speaking of Sales October 30, 2009 // by Kathleen Y'Barbo// 19 Comments Blogger: Kathleen Y’Barbo Location: The Woodlands, Texas PR Office Weather: Sunny, high in the low 60s Anyone who has been a writer for long has been confronted with this question: Do you do speaking engagements? For some, this question is …MARKETING MATTERS: Speaking of SalesRead More
MARKETING MATTERS: Beyond the Big Splash; How to Give Your Book Serious Shelf Life September 18, 2009 // by Kathleen Y'Barbo// 2 Comments Blogger: Kathleen Y’Barbo, Publicist Location: The Woodlands, Texas PR Office Weather: Rainy and warm–fall’s coming! Congratulations! You’re published! Likely your publishing house began planning for publicity and marketing months–or even a year–before the book’s release. At Books & Such, we …MARKETING MATTERS: Beyond the Big Splash; How to Give Your Book Serious Shelf LifeRead More