One of the best ways to reach your true readers and fans is through your email newsletter. Only those who want to hear from you will sign up for a newsletter, so these people are the most invested in your …
When An Agent Doesn’t Reply
blogger: Cynthia Ruchti
When an agent doesn’t reply to your query, proposal, burning question, or manuscript submission, is it because she/he doesn’t care?
Admittedly, sometimes writers–whether aspiring or veteran–choose the default answer, “Yes! That must be it! I’m not important …
Email Creates Mayhem in Your Brain
Blogger: Janet Kobobel Grant
You know how some blog post titles overreach, over-promise, and smack of snake oil salesmanship? That would not be this post’s title. The real con is the lie that we are more efficient when we multitask …
One Spoonful at a Time
Blogger: Wendy Lawton
All of our agents have slipped out of the office to spend the holidays with their families. We’ve picked from previous posts “The Best of” for your reading pleasure and pondering. Our office opens on January 5, …
Mail Marketing
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Here are three easy ways to market your book using mail: either email or snail mail.
1) Only use personalized stamps with your latest book cover on them. …
Taking Advantage of the Times: Email
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
Email is so amazing! The fact that we can communicate privately and instantly without sending a stamped letter is awesome!
Email saves so much time when it comes …
Things Writers Should Keep Track Of: Part 1
Blogger: Rachel Kent
Location: Books & Such main office, Santa Rosa, Calif.
What to keep track of before publication:
Even before you’re a published author, you need to keep track of many important items during the submission process. Charts and …
What Makes Your Agent Cringe?
Blogger: Wendy Lawton
Location: Books & Such Central Valley, California Office
Weather: Mid-nineties
So many agent blogs talk about what writers do that make the agent cringe—everything from crazy queries to attention-seeking ruses. Addressing some of these issues makes great …
MARKETING MATTERS: Building an Email List
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Warm and humid
Newsletters, e-blasts, and blog tours-oh,my! Is it just me, or does it appear that more and more promotional items are arriving every day in our In-boxes?
Savvy …
A Day in the Life of an Agent, Part 2
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
Mondays and Tuesdays are Be Bombarded By Emails Days. It usually takes me two days to work through all the messages that await me when I crank …


