Blogger: Rachel Kent
ICRS was a success! As Rachelle shared, each of us presented our clients’ projects to editors while we were there. It was so insightful for me to listen to Janet, Mary, Wendy and Rachelle give their presentations because they are all more practiced at presenting in person. I learned a lot, and I’m looking forward to putting my new presentation ideas into practice next time.
One thing I noticed in the way that the others were pitching, is that the most effective pitches were the ones that started out with the unique aspect of the project. When the unique part of the project wasn’t highlighted first, the editors ended up asking questions about what made the project so wonderful. But when we started with the most interesting tidbit first, the editors were typically captivated from the beginning.
Unique positioning can include who the author is–perhaps the author has a significant following or platform. Mary was pitching a book with an author who had dozens of speaking engagements each year. Wendy was pitching a project by the daughter of a famous man.
Or the unique positioning can be the book’s setting. I was pitching a novel that is set on Prince Edward Island–you mention PEI, and everyone is ready to take a vacation to see the red roads and the beautiful seascapes.
The topic of the book can also be the unique selling point. Janet had a “heaven” book she was pitching, and heaven is a hot topic these days. But this project wasn’t about a person dying and coming back to earth from heaven. The approach for the book was very different yet tied to a best-selling topic. Rachelle was pitching a project with a timely topic, and her pitch mentioned the statistics supporting how timely the book is.
As authors, you are all going to need to pitch your book–either online or in person–so it’s important to determine what the unique selling proposition is. This is even important for contracted books because people are going to ask you about your published books as well. Take a moment to think about what makes your book unique and please share!
What would you consider to be the unique aspect of your book?
How would you start your pitch to editors or agents so it would be the strongest?
What would you consider to be the unique aspect of your book? Share here. Via @rachellkent Click to tweet.
How to pitch your project effectively. Via lit. agent @RachelLKent. Click to tweet.