Blogger: Mary Keeley
Location: Books & Such Midwest Office, Illinois
As soon as we think we have some understanding of what to expect in 2012, we encounter a new twist as innovation continues to reinvigorate the dry soil of publishing’s recent years. Today I’ll highlight several recent twists and the opportunities they offer authors.
1. How many Kindle Fires and Nook Tablets do you think will be sold this Christmas season? Amazon and Barnes & Noble planned their releases well. But surely more competitive devices are on the horizon. Optimism for publishing abounds. The more new formats, the more potential for sales of your books.
2. Lest you think Amazon has secured every corner of publishing’s brave new world, the playing field isn’t as lopsided as you might think. Their Kindle magazine business has been fairly weak while Apple’s Newsstand has soared (more on this below). And some e-commerce companies are better prepared to deliver content in the international market. Even now eReaders are becoming available around the world, opening new doors for Christian authors to get books with our worldview everywhere around the globe.
3. Don’t underestimate the value of your published magazine articles to enhance your platform. Opportunity knocks for authors. Apple’s Newsstand, which offers free apps to quickly and easily purchase newspaper and magazine subscriptions, is proving to be quite successful. PixelMags, provider of ways to convert content into apps and distribute the apps to smartphones and tablets, reported a surge of 1,150 percent in subscription sales the first week after Newsstand launched less than three months ago.
That’s not a typo; take a minute to process that data. It’s only a matter of time before Christian magazine publishers get onboard. Even just a portion of that surge will mean amplified name recognition for Christian authors, not to mention the potential positive impact on your social media.
Kindle Fire, Nook Tablet, Apple Newsstand, PixelMags, soon-to-be software producers that will provide your book in multiple languages . . . there’s no foreseeable limit. The competitive frenzy among innovators provides more and more opportunities for authors. These innovators are watering the soil, preparing it to bloom again.
Are you optimistic about next year? About your publishing possibilities? Are you finding it easy or difficult to adjust to the transformation of the publishing industry?