Blogger: Mary Keeley
As promised in last week’s blog post today I’ll give you Michael Boyle’s last four charges on engaging our culture. The gulf between a Christian worldview and the prevalent views on life, culture, and biblical truth seems …
Readers
Engaging Our Culture
Blogger: Mary Keeley
Unless you’re an ostrich or a hermit it’s been impossible to ignore the plethora of cultural differences being expressed this year. Opposing worldviews are at the root of the divergence. Michael Boyle, Associate Professor of Pastoral Studies …
The Right Angle
Blogger: Mary Keeley
I recently picked up a novel for a light-reading break, but also to research competition for several of my clients. A traditional CBA publisher had published the book a few years ago. Although I’d never read any …
Your Brand: Define, Refine, and Tag
Blogger: Mary Keeley
We all have our favorite brands, from toothpaste to cars, and we recognize their packaging when we see them. Almost automatically, subconsciously, our brains send quick reminders of the reasons we prefer them to other similar products. …
Five Free Ways to Build Readership
Blogger: Janet Kobobel Grant
The current publishing climate isn’t for the faint of heart or weak of spirit; it takes a willingness to experiment to find what will generate the word of mouth to sell books.
How can a writer …
Resiliency, the Mother of Ingenuity
Blogger: Mary Keeley
My daughter made up a crazy, mixed-up story for her two young children. My granddaughter laughed with delight at the silliness of a school bus taking her to her brother’s school and the messed up order of …
Build Your Platform, Grow Your Audience
Blogger: Mary Keeley
I am traveling from the Books & Such bi-annual retreat for clients today and won’t be able to respond to your comments. Today’s blog was originally posted over a year ago and ignited a great conversation. I …
Hook Readers in the First Few Pages
Blogger: Mary Keeley
We humans like variety. We have four hundred sixty real dog breeds to choose from according to the American Kennel Club. Fashion trends change every season. Some people read mostly nonfiction while others prefer fiction, and we …
Nonfiction Book Structure
Blogger: Janet Kobobel Grant
One aspect of a nonfiction book that makes it salable is its structure. Sometimes I read a proposal or pick up a book, and a glance at the title, subtitle, and table of contents makes me …
Growing Loyal Readers
Blogger: Mary Keeley
My precious grandson leaves for basic training in the Marines soon. I took it in stride when he went away to college. That was a normal part of life, and he’d be back home on weekends and …