A full-service literary agency that focuses on books for the Christian market.
Blogger: Michelle Ule
Location: Books & Such main office, Santa Rosa, Calif.
“Research is formalized curiosity. It is poking and prying with a purpose.”
~ Zora Neale Hurston
Blogger: Michelle Ule
Location: Santa Rosa’s main office
Conventional wisdom tells us that during the Great Depression (1929-1939), Americans flocked to the movie theaters to escape their drab lives through the music and dancing magic of Shirley Temple, Fred Astaire, …
Blogger: Michelle Ule
Location: Santa Rosa, California, home office
As I write, the number one New York Times best-seller in trade paperback books is Heaven is for Real,by Todd Burpo, who collaborated with someone I know: Lynn Vincent. It’s …
Blogger: Michelle Ule
Location: Home Office, Santa Rosa, CA
We’ve already talked about a nefarious way to break onto The New York Times best-seller list by buying copies of your own book, but what about writing a best-selling book. Is …
Blogger: Michelle Ule
Location: Main office, Santa Rosa, CA
Everyone knows the best-selling book of all time is the Bible. And why not? Versions of the Hebrew Scriptures were first written in velum circa 200 B.C. If your book has …
Blogger: Michelle Ule
Location: Main office, Santa Rosa, CA
Those of you who have been following my writing saga on the Books & Such blog may be interested in hearing the latest wrinkle. After releasing on September 1, 2011, A …
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
I’ve assumed all along that, as you begin your marketing journey, you’ve tapped into the obvious places: your publishing house’s marketing staff; your professional organizations like ACFW’s Fiction Finder; and The Writer’s …
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
Marketing your book begins with the essence of your story or your topic, if you write nonfiction. Writing a short summary can provide you with marketing points and can suggest out-of-the-box possible sales …
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
Some people actually major in marketing in college and get degrees. They like to talk about new products and to sell things–it’s exciting to them.
I’m not one of those people.
Sure, I …
Blogger: Michelle Ule
Location: Santa Rosa, Calif.
My comments about home parties from yesterday not withstanding, probably the people most interested in your book finally being published are your long- suffering family and friends. They’re the ones who have heard …
Marketing: A New Baby, a Family Adventure and a Shameless Sales PitchRead More
