Marketing and the Author

Michelle Ule

Blogger: Michelle Ule

Sitting in for Rachel Kent

By this time, most writers know they are responsible for some marketing if they wish to publish their manuscripts.

But what does that really mean? How much marketing? What do you have to do?

Obviously, it differs by publishers and writers.

Here’s an example of what I did nine months before the release of my biography, Mrs. Oswald Chambers.

First things first

Publishers will be involved with the marketing of your book. They’ve invested resources and want your book to do well.

You should discuss any ideas you have with the marketing department of your publishing house. Many houses will set up a marketing meeting for you well in advance of your publication.

In my case, I met with the marketing department a year before my book will be published, even before I turned in the manuscript.planning

I had specific questions about my website and what they thought I should do.

My publisher needed to know my plans in advance–and I asked for the meeting to make sure we were aligned with one another.

I turned in my manuscript December 1. I spent the rest of the month catching up with my life and in January began planning my personal marketing ideas.

Marketing Plans: one January day

This is what my day looked like on a day set aside to work on my personal marketing

I started with visiting the gym and praying.

Since I teach Bible study on Tuesday mornings, I also reviewed my lesson plan for the next day. Then I got to work on the following:

Cleared email–which included a reply to a woman in France who will endorse my book.

Edited my newsletter serial stories–for the fifth time.

(Sigh, continued to find errors, despite two other people having read it).

Wrote to people mentioned in my newsletter serial–which runs monthly through 2017. I included copies of the stories in which they appeared and sent emails to Australia, Chicago, Hawai’i, Scotland, Nebraska, England (twice) and down the road in Silicon Valley.

marketingResponded to their replies–thanking them for permission to use their names.

Changed one story for someone who didn’t want to be mentioned.

Thought about newsletter design.

Finished writing a guest blog post: Why You Should Write a Spiritual Memoir.

Wrote a “gift” to go with the blog post.

Away from my desk

During the breaks from my desk, I made dinner, did laundry, ran errands for work and let the dog in and out.

I stopped to discuss newsletter design with my webmistress at her house.

We examined and made a preliminary version of the newsletter story.

She finished a mock up, I reviewed and edited it (again) when I got home and returned it to her.

I updated my list of work items for today and wrote out a list of potential blog posts to write.

All day long, I was dogged by the name of someone I should write and ask to endorse my book.

I’ve been praying about that name and it has fallen over to today.

Maybe I’ll write that email now.


Did you notice I did no “real” writing today?

Other than writing the entire 12- part newsletter serial (8500 words) and editing it, I’ve not done any “real” writing in January.

Except, of course, for writing blog posts–two a week, every week.

That’s by design.

I’m spending January getting organized for the launch so I don’t have to worry about it the rest of the year.

I’m working on a blog calendar, reviewing marketing ideas I’ve already thought about, and thinking about whatever my publisher has in mind.

My hope is I can return to a new project by the end of the month.

Doing preliminary research for that idea is also on my list.

And if all else fails, I’ve always got marketing and old projects to revise.

Is this how you envision author a writer’s life?


What does a marketing author’s day look like? Click to Tweet

How much marketing does an author have to do? Click to Tweet

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Michelle Ule

Blogger: Michelle Ule

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