Platform–A Snarky Commentary June 12, 2019 // by Wendy Lawton// 28 Comments By Wendy Lawton Okay, confession time: Here at Books & Such I’m known as the platform denier. The skeptic. Card-carrying member of the Book Marketing Flat Earth Society. Yes, I know that an author’s platform can be a powerful thing, …Platform–A Snarky CommentaryRead More
What’s Not Working? September 15, 2011 // by Wendy Lawton// 39 Comments Blogger: Wendy Lawton Location: Books & Such Central Valley Office, CA I am not a marketing expert (nor do I play one on TV) but I’ve always found the art and science of marketing and publicity fascinating. We all know …What’s Not Working?Read More