A full-service literary agency that focuses on books for the Christian market.
// by Janet Grant// 49 Comments
Blogger: Janet Kobobel Grant
I recently saw two marketing ideas that generated a lot of online noise. They did so because they crossed an invisible line–the line that causes potential customers to be repelled.
Both marketing ploys were contests.
The …
// by Janet Grant// 66 Comments
Blogger: Janet Kobobel Grant
The publishing committee for the fledging publisher was small: four people. They sat not at a boardroom table but in a circle of chairs in the publishing executive’s office.
The marketing director shuffled through her sheaves …
// by Wendy Lawton// 39 Comments
Blogger: Wendy Lawton
I just arrived home from a whirlwind tour of publishing houses in Nashville. Janet Kobobel Grant and I had six meetings in two days. After that I had the privilege of spending time with a group of …
// by Janet Grant// 17 Comments
Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
If the publishing industry is shrinking, what is it doing to stay relevant–and alive? In talking to editors and publishers at the two major book trade shows, …