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Books & Such Literary Management

A full-service literary agency that focuses on books for the Christian market.

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  • Home
  • About Us
    • About Books & Such
    • Our Agents
    • Our Behind-the-Scenes Staff
    • Our Travel Schedule
  • Our Authors
    • Author News
    • Collaborators and Ghostwriters
  • Submissions
  • Resources
    • Recommended Reading
    • Virtual Writing Intensive
    • Podcast
  • Blog
  • Contact
  • Editors Select

Hachette

When Marketing Goes Too Far

July 19, 2015 //  by Janet Grant//  49 Comments

Blogger: Janet Kobobel Grant

I recently saw two marketing ideas that generated a lot of online noise. They did so because they crossed an invisible line–the line that causes potential customers to be repelled.

Both marketing ploys were contests.

The …

When Marketing Goes Too FarRead More

Being Gutsy: An Insider Looks at Publishing

April 26, 2015 //  by Janet Grant//  66 Comments

Blogger: Janet Kobobel Grant

The publishing committee for the fledging publisher was small: four people. They sat not at a boardroom table but in a circle of chairs in the publishing executive’s office.

The marketing director shuffled through her sheaves …

Being Gutsy: An Insider Looks at PublishingRead More

Face-to-Face

November 6, 2012 //  by Wendy Lawton//  39 Comments

Blogger: Wendy  Lawton

I just arrived home from a whirlwind tour of publishing houses in Nashville. Janet Kobobel Grant and I had six meetings in two days. After that I had the privilege of spending time with a group of …

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Best of the Blog 2009: Trendspotting: “Free”

December 23, 2009 //  by Janet Grant//  17 Comments

Blogger: Janet Kobobel Grant

Location: Books & Such Main Office, Santa Rosa, Calif.

If the publishing industry is shrinking, what is it doing to stay relevant–and alive? In talking to editors and publishers at the two major book trade shows, …

Best of the Blog 2009: Trendspotting: “Free”Read More

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