One of the biggest challenges for an author, a publisher AND readers consists of the increasing difficulty of matching a wannabe reader with the type of book he or she is looking to buy. A new survey recently was conducted …
discoverability
Publishing’s Greatest Challenge Might Surprise You
Blogger: Janet Kobobel Grant
In the October 2 issue of Publishers Weekly, the publication revealed the results of its annual salary and jobs survey. One of the questions the 442 respondents answered was, What is the #1 issue facing the …
Discoverability and the Writer
Blogger: Michelle Ule
Sitting in for Janet Grant
In our media-saturated world, discoverability is one of the most important needs of a writer.
The ability to be discovered can be more important than quality of writing, particularly when you are …
What Publishers and Retailers Can Learn from Amazon’s Bookstore
Blogger: Janet Kobobel Grant
You gotta love some of the ways Amazon’s first bricks-and-mortar bookstore functions:
–All titles are face out. *love*
–The store doesn’t attempt to overwhelm you with choices. The stock is curated via Amazon online and Goodreads …
What Publishers and Retailers Can Learn from Amazon’s BookstoreRead More
Take a Second Look at Pinterest
Blogger: Janet Kobobel Grant
You’ve probably dismissed Pinterest if: 1) you’re a guy; 2) you’re not lured in by eye candy; 3) you don’t think it’s utilitarian. New data indicate you might want to reevaluate.
Pinterest was launched five years …
Ever Newer Ways to Read Books
Blogger: Janet Kobobel Grant
In June I wrote about several initiatives exploring how to make book subscriptions work for authors, publishers and readers. You can read it here. In the brief time span since then, several new developments have occurred …
Will Readers Attend a Book Convention? Would You?
Blogger: Janet Kobobel Grant
The problem of connecting readers with books continues to nag at publishing, but two book trade shows are trying to aid making “matches.” Organizers for the general market’s national convention for industry professionals (BEA) have tried …
State of the Digital World 2013
Blogger: Janet Kobobel Grant
Digital Book World, which takes place in New York City every January, becomes a more significant bellwether for publishing trends every year. I’ve been collecting insights from this year’s event to help us stay on top …