Blogger: Janet Kobobel Grant
A single word as a book’s title is all the rage. But do they work?
Here are a few books populating current best-seller lists:
In fiction–Blue, Breakdown, Brooklyn, Burn–hmm, maybe “b” titles are a …
Dani Pettrey
Tapping into the Power of Word-of-Mouth
Blogger: Janet Kobobel Grant
Studies consistently show that word-of-mouth–one person advocating to another to try a product– is the most powerful marketing tool that exists. We employ others’ recommendations especially to select books, movies, and TV programs. But more than …