Do Single-Word Titles Work? February 21, 2016 // by Janet Grant// 58 Comments Blogger: Janet Kobobel Grant A single word as a book’s title is all the rage. But do they work? Here are a few books populating current best-seller lists: In fiction–Blue, Breakdown, Brooklyn, Burn–hmm, maybe “b” titles are a …Do Single-Word Titles Work?Read More
Tapping into the Power of Word-of-Mouth October 11, 2015 // by Janet Grant// 47 Comments Blogger: Janet Kobobel Grant Studies consistently show that word-of-mouth–one person advocating to another to try a product– is the most powerful marketing tool that exists. We employ others’ recommendations especially to select books, movies, and TV programs. But more than …Tapping into the Power of Word-of-MouthRead More