Blogger: Janet Kobobel Grant
Blurbs, which are short celebrity endorsements or excerpts from a review that appear on a book’s cover, are viewed by publishers as an important element in promoting a book. But are they as valuable as we’ve …
book endorsement
How to get to “yes”
Blogger: Janet Kobobel Grant
I recently discovered the #1 hardback New York Times best-seller, Humans of New York. The author, Brandon Stanton, began the book quite without a plan to create a book. He was new to NYC, didn’t …