Blogger: Janet Kobobel Grant
Location: Books & Such Main Office, Santa Rosa, Calif.
If you read the book, What to Expect When You’re Expecting, you probably were motivated to do so by wanting to glean as much detail as …
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MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 2
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Warm and sunny
Part 2 – Planning and preparation
Imagine the perfect book signing. You, the author, arrive to find the line of adoring fans snakes around the building …
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