A Books & Such client asked a great question on Facebook recently. She wanted to know what some experienced bloggers wished they had known before starting their blogs. The majority answered that they wished they had a focus, or direction, for their blogs before they started writing. Many of the bloggers started out blogging about whatever came to mind and weren’t focused on anything specific. When they finally found the right topic, the blogging became easier.
Focusing your blog should also help to build blog traffic. The same people will want to come back to read your other posts and they will know what to expect. I read a few “mommy blogs” and I know that when I go check in, I will be reading a clever, relatable, mommy post. Here on the Books & Such blog you know you will see a publishing or writing-related post. We hardly ever (never?) post about what we had for dinner. And I try to refrain from writing about my silly kids–unless I can find a sneaky way to mention them while still talking about the publishing world.
A blog is a tool and it is most useful if you use it correctly and consistently.
Finding the right focus for your blog can be tricky–especially if you are just starting to build a platform. If you write nonfiction, your blog will likely match the topic you are writing about. Fiction blogging is harder to focus and you really have to profile who your readers are and write to their interests.
If you blog, what are some tips you might have for those who are just starting out?
What is one thing you wish you had known before you started blogging?
What would you like to do differently on your blog in the future?