Blogger: Mary Keeley
Location: Books & Such Midwest Office: IL
Today is a change of pace. I’m going to list responses from a panel of CEOs and upper-level execs to a question Scott Meldrum asked and reported on in his …
// by Mary Keeley// 6 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office: IL
Today is a change of pace. I’m going to list responses from a panel of CEOs and upper-level execs to a question Scott Meldrum asked and reported on in his …
// by Mary Keeley// 11 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
Blogs require content–fresh content–that captures readers and gives them a reason to come back. One thing to consider when creating a blog is if your brand has the ability to …
// by Mary Keeley// 6 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
Bryan Gernert’s recent blog post on iMediaConnection.com, “Old Tricks for Stronger Brand Allegiance” offers usable applications for us. He points to the flaws in the current data-only approach to understanding …
// by Mary Keeley// 10 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
Today’s information is taken from an article by Charles Lauller, posted on iMediaConnection.com. The author lists nine things a brand should never to on Facebook. Some of them will undoubtedly …
// by Mary Keeley// 20 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
I’ve been gleaning information from various marketing resources lately. This week I’ll share some general findings and tips you might want to apply to your own websites and social media …
// by Mary Keeley// 28 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
Ruth Goring, editor at the University of Chicago Press, led a workshop at the EPA Convention on changes in The Chicago Manual of Style: 16th Edition (CMS). Why is …
// by Mary Keeley// 19 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
Magazine publishing is different from book publishing in many ways but similar in others. The Evangelical Press Association (EPA) 2011 Convention focuses primarily on magazine publishing, but I came away …
// by Mary Keeley// 11 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
As you would expect, while I attended conferences this month, I heard lots of buzz about what Amazon, “the largest retailer in the U.S.,” is up to now and speculation …
// by Mary Keeley// 19 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest office, IL
The “Changing World of Publishing” panel discussion at Colorado Christian Writers Conference reinforced what we’ve been observing in the industry and highlighted developments with a fresh perspective. Several of us …
News from Conferences: The Changing World of PublishingRead More
// by Mary Keeley// 17 Comments
Blogger: Mary Keeley
Location: Books & Such Midwest office, IL
Attending writers conferences is something most agents do on a regular basis. Not only do the conferees learn but so also do the faculty. I plan to unfold for you …